YouTube Ads for Beginners: How to start& Optimize a YouTube Video ad blitz with google ads

 How to start& Optimize a YouTube Video 

You spent months perfecting the script, the storyboard, finding the right talent, filming and editing. The final result?

1. a successful brand or product video. With all that time invested, you can't stop embedding the video on a landing page or sharing it on social media and hoping someone will watch it. Running a series of YouTube ads is one way to ensure that more recipients find the video content you've produced. And with new formats and tracking features, You can also use this information to decide First State your return city investment... as part of a successful YouTube marketing strategy
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What’s New With YouTube Advertising

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1. . Let's start. New to YouTube Advertising on YouTube is very different from running a paid PPC campaign or a social media campaign. There are specific creative constraints and many options for this platform and some basic knowledge is needed before considering your next video project to get the most out of the paid option. In recent years, Google has implemented many changes that make advertising on YouTube an extremely profitable investment. Targeting based on users' search history A few years ago, Google announced that it would allow advertisers to reach more viewers on YouTube, especially on YouTube. devices, where 50% of YouTube views occur. Of the changes introduced, perhaps the most notable announcement is that advertisers can target viewers based on Google's search history, in addition to their viewing behaviors that YouTube was already targeting. Marketers can now target ads to people who have recently searched for a product or service. If the content of a video ad is closely related to a search performed by the user, they are more likely to watch the entire ad or click on it. Audio Ads have been on the rise lately – look no further than podcasts and the new social media app Clubhouse. To keep up with the changes, Google is now allowing YouTube advertisers to create audio-only ads. Although we
3. recommend starting with a video ad, you can consider using audio later after you've refined your brand voice and learned what your audience likes. to interact with the most. Updated data attribution models Google has also updated the YouTube attribution model data so that we can better measure how users interact with your ads. You can also determine your cost per conversion and view YouTube ad performance, as well as reports on Shopping ads and search attribution.YouTube Ads Cost YouTube Ads cost is based on views, each view can cost between $0.10 and $0.30, depending on industry and target keywords. You can spend as little or as much as you want. If you set a daily budget, Google will only charge up to that amount, making YouTube ads a safe investment. Keywords are relatively cheaper to target on YouTube than traditional Google Search, where the average cost per click is estimated at $12. While finding great content is inevitable, it's important to be proactive in grabbing potential customers' attention and educating them. They don't know your brand. YouTube ads allow you to do just that. It's a convenient way to target your audience with a more engaging form of video
4. or audio content.

• The Types of YouTube Video Ads
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1 Video Discovery Ads

• 2TrueView In-Stream Ads (Skippable Ads)

• 3 Non-Skippable In-Stream Ads

• . 4Bumpers

• Types of YouTube video ads There are several key video ad types you can invest in on YouTube. Google describes the basic formats here. Video discovery ads YouTube video discovery ads appear on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. When a user clicks on the ad, the video landing page has a dot in the right column where an associated banner will be displayed. TrueView In-Stream Ads (skippable ads) TrueView ads are the standard type of video ads on YouTube. Advertisers pay for TrueView ads only when people watch or interact with their ad (for example, clicking on a call-to-action), and videos can be easily customized to share a variety of content. for at least 30 seconds or until the end of the video, or if the viewer takes an action, such as clicking a call-to-action. YouTube requires Skippable TrueView ads to be between 12 seconds and 6 minutes long. TrueView InStream ads play before anyone sees them. the selected video on YouTube. Sometimes viewers are given the option to skip the ad after watching it for five seconds. You can also stream it anywhere on the Google Display Network (GDN) or sites that have purchased video inventory from Google.